A recent survey found that brands increased their publishing by 800% over the last five years but engagement per post declined by 89% over the same period. Content marketers have reached a market saturation point where increased effort yields diminished results. The reality is that there is too much content that is pushed out for a finite level of attention. What should brands do to break through the clutter or risk blending into the rest of the noise and being forgotten? This year, Content 360 aims to help you maneuver through this daunting task by exploring new ideas and solutions to optimize your content creation, promotion and measurements. Hear from leading thought-leaders and be inspired to find your “content tilt” – the factor that sets you apart from the competition and ultimately, empowers you to own the category.
Content Café is back to gear you up for what’s next in content marketing. Anticipate a highly interactive, power-packed session that will boost your strategy to the next level!