Cultivating a future-driven ethos
Let’s admit it – the future belongs to research.
Vast amounts of data, paid and free, offer themselves up to data scientists, analysts and researchers to be translated into insights to determine favourable business decisions moving forward.
Yet more than ever, research professionals still find themselves caught between demystifying the data, proving its worth across departments, and staying ahead as technology, innovation and disruption fast make yesterday’s methodologies and practices obsolete.
Enter the fifth edition of Research & Insights Asia Interactive. From enabling a research-driven marketing culture and overcoming resistance to data-driven decision-making, to unlocking copious amounts of valuable data from mobile-based research, to forecasting and understanding the future through predictive analytics.
Plus, with its signature interactive format, this is one conference that marketing and research professionals cannot afford to miss.